The amazingly sustaining part of the Syyn Labs and OK Go RGM music video Collaboration is the continued mileage we are both getting out of it. The video has had over 15m views at this point and from the Syyn Labs angle, we continue to get gigs and have had multiple gallery shows. The most recent, Syynterstitial (Part 1), was a one night, packed Tour de Force, led by none other than my cousin Gilles d’Amecourt. The entire front half of the A+D museum was filled with all sorts of contraptions that were featured in the video, from tiny lego stages to the spinning to the paint blasted suits and even the water glass playing guitar. In the back area, behind a thick black curtain put in place but our tireless supporter Quin, was our interactive artwork showcase: David Guttman’s projection pieces and Eric Gradman’s glowing “Standard Gravity”
The event attracted over 300 people throughout the evening paying $10 for an evening of live music, free drinks (served by wonderfully sexy bar tenders) and interactive fun. The quality of the people was fantastic, hammering home that between Mindshare and Syyn Labs, I am pretty damn good at creating social filters that attract awesome people – which is the entire reason that I started doing events in the first place, with the first Mindshare back in 2006.