OK, I might not have been at the taping of it, or at the launch party earlier in the week OR at the celebratory party tonight at LACMA but at least I dropped the jaws of a handful of backpackers in the northern Chile desert town of San Pedro de Atacama when I showed them OkGo and Syyn Lab’s video collaboration for “This Too Shall Pass”. In only 3 days the video has almost reached 4 million views!
Syyn Labs, LLC, a company I formed with a group of some of the brightest people I know in LA, worked on this video in a 2 story LA warehouse for the last few months. They slaved over countless takes to make sure that not only did it all get captured in 1 dipping and weaving camera shot, but it also went in time with the song! The video ends with a huge finale – AMAZING! Kudos to all involved!