The Writings of Dougie Lux

Dougie Lux is the alter ego of Douglas Campbell, a digital marketing consultant at ProjectFresh, and cofounder of the Los Angeles event series MindshareLA. After a yoga course in southeast Asia left him questioning his existence, Douglas began an identity experiment; he left his flashy life in Southern California behind and moved up to a wilderness community in Southern Oregon, where he learned carpentry and began restoring an old, off-the-grid cabin. In one of his proudest achievements, Douglas finally settled down enough to write his first book, The Motorcycle & The Molecule, under the pseudonym “Dougie Lux”, which hit Amazon five days before the COVID lockdown. It is a novel about his journey from L.A. to Oregon and subsequent explorations of Central America during the winter of 2018. The book tour still has yet to happen.

Free to Roam! is his second book, inspired by his many nomadic journeys and prompted by a fateful workshop in Austin in the springtime of 2023 that introduced him to non-fiction writing in collaboration with AI.

Douglas Campbell continues to work on digital marketing for entrepreneurs and startups. In contrast, Dougie Lux continues to write, and explore his untapped capabilities from various locations, while getting away with things that Douglas Campbell would never admit to doing.