This was the view from the balcony at my loft near downtown LA. I sat on that rickety metal balcony innumerable times having countless discussions on infinitely diverse topics. I moved there in 2006 and in the last five years it has been a great part of my life. After all, it is where the first Mindshare LA took place, creating the seed for almost all of my Los Angeles existence. The building itself occupies a very special location – in the SW corner of the Brewery Arts Distict – a 500 strong community of creative and colorful characters that have coexisted there since the ’70s. On the west side is the 5 freeway, with hundreds of thousands of people zipping by each day. To the south, tons of cargo being unloaded from trucks and loaded on to trains and vice versa. Night and day these giant behemoths would clank together and rev their engines – like a tumultuous sea of industry. The the east is the central Los Angeles UPS shipping depot, routing who knows how many packages every day. And to the north, main street, which takes you right down to downtown.
As if all the surrounding energy isn’t enough, I occupied the top floor of the Edison #3 Electrical Company Building from 1880. (pictured below -my loft has the arched balcony windows). So if it wasn’t already enough to feel the energy flowing all around you, and through this historic building, then just ask yourself: “So Edison walked these floors? Just what the hell have I done today?!”